Developing a Fuzzy Measurement of Alternatives and Ranking Compromise Solution Method for Determining Essential Barriers in Iranian Car Industry

In some lateral alliances, firms coordinate their interactions in Supply Chain Management (SCM) via contracts. Successful implementation of contracts alliances remains challenging practice because the incomplete identification barriers by involved alliance. This paper investigates issues To identify barriers, literature and interview experts on subject matter are reviewed. By adopting novel Fuzzy Measurement Alternatives Ranking according to Compromise Solution (FMARCOS) prioritization method, we evaluate main that face successful discovered our phase. A sensitivity analysis is conducted demonstrate stability robustness proposed method. check reliability model, a case study solved with three methods Multi-Criteria Decision-Making (MCDM) methods. The results show they do not differ much from each other, which indicates validity this model. validate findings, list applied assess set Iranian car industry, more prepared located as future partners potential alliances. consistent common intuition toward these sample study. contributions work include application FMARCOS method bidirectional consideration aspects unaddressed extant literature, real-case industry.